ANA social content

Covering for a motion designer’s time off, I tried my hand at some very basic animations for the international airline ANA’s monthly social content calendar. Relying on some new skills that I acquired during a motion graphics intro class, I followed the campaign identity within the limitations I knew I had.

Using footage from an on-the-ground crew, this was my first time incorporating video with motion graphics as well as choosing music selections. I was careful to choose music that was on-brand, but also relevant to the particular content.

Aside from several Stories/video content, I also created static posts based on the campaign’s identity system.

The posts were viewed thousands of times with high engagement rates, as some examples show below–the highest being a post about Kintsugi ceramics with 31,500 impressions and a video about staying off your phone coming in at 520,000 impressions.