adidas Email newsletter

Burson

adidas’ email newsletter “Out of the Box” was looking for a design refresh to their Mailchimp template. Wanting to stay true to the brand’s iconic simplicity and high contrast, I added only small pops of color with minimal design elements. The result is a clean design that maintains the reader’s interest.

Minor animations added visual interest while attention to detail was paid by incorporating stripes rules to divide text blocks–mimicking the brand’s icon stripe element.

Designing with the limitations of MailChimp was challenging and a learning experience, but I discovered that less is more which is fitting for the adidas brand.