Franklin Institute ads

For The Philadelphia Inquirer

Given the project to create a full-page newspaper ad Philadelphia's Franklin Institute's new exhibition called, "Your Brain", I worked with copy-writer Paul Siegell to create effective advertising.

To me, minimalism in newspaper is key to creating a memorable ad. By creating an eye-catching, colorful pattern or graphic, I thought I could really hold the reader's attention in a sea of black and white.

The second option is more abstract, with a blown up pattern of a brain. The color alone is attention-getting, but the reader is also intrigued, "What is this thing?" comes to mind, yet compels the viewer to read the ad further, to find out why on earth this image is being used so boldly.

The first option featuring a person's silhouette plays off the Franklin Institute's logo. It's striking yet familiar.