The Philadelphia Inquirer newspaper ads
“Where We Shop” boutique promotion
Black and white newspaper ads promoting the "Where We Shop" section of The Philadelphia Inquirer. Given the strict parameters of the ad size (2" x 21"), I created a striking visual that would contrast against the copy-heavy page. The section itself is about supporting local businesses specific to fashion boutiques and accessories. By using fashion accessories as a visual, I am able to immediately hint to the reader what the section is about.
Script type mimicking hand-type is used to symbolize the hand-craft of local merchants, unique to a boutique feel.
Three concepts presented here.