Innovation Fund Brochure for the International Rescue Committee

The Airbel Impact Lab group of the International Rescue Committee came to me wanting a pdf brochure that was going to highlight the crucial funding needed to help international refugees across the globe. The purpose of the piece was to appeal to potential funders with quick hits of information in a condensed way.

Working with the challenge of fitting a lot of copy across just three pages, I still wanted to create hierarchy of information. Wanting to call attention to the impactful numbers that the International Rescue Committee (IRC) needs in order to continue their work, I employed a way to highlight statistical information that would still not take up precious real estate on any given page. I worked with a number of design elements that adhered to the brand guidelines including type treatments, use of IRC-official photography, and creation of visual icons (example seen below). Utilizing these elements along with the bright, colorful palette–unique to the Airbel Impact Lab to distinguish it from the IRC–I was able to design a brochure that was informative but also visually compelling.