Booklet jacket concepts for global law firm

Cleary Gottlieb

Every year at this international law firm, there is a program that welcomes potential future hires for the duration of a summer. What made this year's binder cover unique was that the company went through a re-branding.

Using elements defined in the new brand standards, I experimented with different concepts to see what direction the new branding could be pushed in, while keeping it young and fresh to appeal to the target audience of recent college graduates.

I always like to present options that vary from more conservative to something a bit less so