Philly.com wanted to promote its latest blog entitled, "On the Run" about all things running and jogging in Philadelphia.

As Philly.com's website is slowly being redesigned, I wanted to ensure that these print ads wouldn't look out of place. The clean, white space layouts reflect the current design of Philly.com but are more timeless and adaptable to whatever the new design will look like.

Two options were presented. One is a play off the word "stretch", breaking the boundary of the page to reach or "stretch" to the other side. The other is using the spherical Philly.com logo (which is a bit of an eye-sore) as a balance ball to tie in the stretching message.

Copy by our copywriter, Paul Siegell.