Holiday art concepts for women’s fashion brand
Upon interviewing for a major women's clothing brand, I was given a test assignment to create four holiday art concepts.
The company itself caters to women who want unique, eclectic pieces that have memorable, hand-detailed elements. These women desire beautiful, unique investment pieces.
Each concept (1 for Mother's Day, 1 for birthday, and 2 for Valentine's Day), contains hand-done elements ranging from hand-type to watercolor to photography. While being visually-striking, the main selling point here is emotion. Holidays are full of memories and I wanted to use that to make the sell.