Instagram/Meta Style Guide for Johnson & johnson
During my time at Marina Maher Communications (MMC), Johnson & Johnson was in the process of updating their social media presence. We were asked to create playbook guidelines for their Instagram/Meta account based on the new brand identity that the company initiated. With such thorough and detailed guidelines, I wanted to convey the content simply, clearly, and still within the parent brand of Johnson & Johnson. While the brand did provide some assets for the guide, others were up to us to build upon, such as the art direction and selection of the photos, or additional icon sets. In that regard, it was a collaborative process. Above is just a small sampling of what would be a 35-page document on just their Instagram/Meta channel.