I was given the responsibility to redesign the 2011 advertising rates and specs booklet. This sales piece is presented by sales representatives to advertisers who express interest in buying ad space in the newspaper.

Aside from a cleaner, more modern design, I also was careful to think how to reorganize the papers so that a client could easily locate the necessary information. I brought a color coordination system to the booklet so that the company's two newspapers could be readily distinguished. The Philadelphia Inquirer is represented by blue while The Daily News is expressed by red. Furthermore, neutral colors represent a general information section.

Below are just a few example pages, some showing the old design and the new.