Rebranded logo concept for New York City-based wildlife organization

Concept design for an updated logo design for a New York City wildlife institution focused on regional birds. Using a flat, silhouetted outline of the most common bird across the 5 boroughs, I wanted to create a visual that would be immediately recognizable to the local birding community. Paired with a fresh color palette that is loosely based on the coloring of the iconic bird, the overall effect is current and modern.

Pictured here is the logo design, mobile and Facebook covers, as well as a letterhead and business card design.