OneTouch Social Media Playbook
During my time at Marina Maher Communications (MMC), OneTouch–a leading brand of blood glucose monitoring systems–came to us to design their social media playbook. It was a collaborative effort where OneTouch had provided broad stroke identity guidelines such as color palette and fonts, but I was responsible for art directing the photography selections, the data visualizations, and the overall look/feel of the playbook. At MMC, our social strategy team worked with OneTouch to develop the content. Above is just a few, selected pages from the 40 page document.