Philadelphia Inquirer Sunday Filler Ads
When a newspaper has empty space or no advertisers to fill an ad, "filler" ads are required. These filler ads targeted our Sunday readership and compared it to other local media.
I wanted to crop high contrast images for a unique perspective. The blue mimicks the coloring used in our branding. The ads were created for both full page and quarter page ad units.
Copy by our copywriter, Paul Siegell.