Every year at this particular global law firm, there is a program which welcomes potential future hires for the duration of a summer. With that program comes lots of paperwork, contained within a 3-ring binder. What made this year's binder cover unique was that the company went through a re-branding.

Using elements defined in the new brand standards, I experimented with different concepts to see what direction the new branding could be pushed in. I always like to present options that vary from more conservative to something a bit less so.