Anthropologie E-Gift Card Concepts
Upon interviewing for a major women's clothing brand, I was given a test assignment to create four holiday gift cards that would be used digitally.
The company itself caters to women who want unique, eclectic pieces that have memorable, hand-detailed elements. These women desire beautiful investments that have memories attached to them.
Using that sense of creating a memory or an emotion, I wanted to convey sentimental value in these cards.
Each card contains hand-done elements ranging from hand-type to watercolor to photography. While being visually-striking, the main selling point here is emotion. Holidays are full of memories and I wanted to use that to make the sell.